Collection: BUILT “Name That Flavor” Challenge — Official Rules

Sponsor. The BUILT “Name That Flavor” Challenge (the “Contest”) is sponsored by BUILT Brands LLC, 600 E. Quality Dr., American Fork, UT 84003 (“Sponsor”). This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram or TikTok.  

Eligibility. The Contest is open to legal residents of the United States who are 18 years of age or older at the time of entry. Employees of Sponsor and their immediate family members (spouse, parents, siblings, children, and their respective spouses, regardless of where they reside) are not eligible to participate. Void where prohibited by law. Sponsor reserves the right to require reasonable proof of identity, age, and residency at any stage of the Contest and to disqualify any entrant whose eligibility it cannot verify to its satisfaction. 

Contest Period. The Contest begins at 12:00 AM MT on April 1, 2026 and ends at 11:59 PM MT on May 9, 2026 (the “Contest Period”). Sponsor’s computer and platform timestamps are the official timekeeping devices for the Contest. 

How to Enter. No purchase necessary. To enter, comment on the official Contest post on Instagram or TikTok with your flavor guess or suggestion during the Contest Period. Only the first eligible participant, as determined by platform timestamp, to name the designated flavor (as predetermined by Sponsor) will advance as a finalist. Limit one entry per person per platform unless otherwise stated. Use of multiple accounts may result in disqualification. Sponsor is not responsible for late, lost, misdirected, garbled, incomplete, or otherwise undeliverable entries, regardless of cause, and no such entries will be acknowledged or considered. Proof of submission is not proof of receipt. Entries that are incomplete, illegible, or that otherwise fail to comply with these Official Rules are void. 

Finalist Selection and Public Voting. During the Contest Period, entrants will submit flavor suggestions by commenting on the official Contest post. Where multiple entrants suggest the same flavor, only the first entrant to submit that flavor, as determined by platform timestamp and confirmed through Sponsor’s verification tools, will be credited with that suggestion. Only one comment per entrant will be considered. If multiple entries for the same flavor share the same timestamp, Sponsor will in its sole discretion will determine which entrant is credited with the suggestion. From all eligible suggestions received during the Contest Period, Sponsor will select the top eight (8) flavor suggestions (as determined by Sponsor in its sole discretion) to advance to a bracket-style voting round. During the bracket rounds, the eight (8) advancing suggestions will be presented to the public for voting via social media in head-to-head matchups, narrowing to four (4), then to two (2), with the final vote producing the winning suggestion. Sponsor will determine and announce the schedule, format, and platform(s) for each bracket round. What constitutes a valid vote, the number of votes permitted per person, and the resolution of any questions regarding vote authenticity or platform anomalies (including deleted votes or suspected manipulation) are determined by Sponsor in its sole discretion. Sponsor reserves the right to audit votes and to disqualify fraudulent, automated, or manipulated votes. If, in Sponsor’s sole judgment, the integrity of any voting round is materially compromised, Sponsor may remove suspect votes, restart the affected round, suspend voting, or cancel the bracket process and select the winner on an alternative basis, all in its sole discretion. The entrant who originally submitted the winning flavor suggestion (as determined under this section) will be declared the potential winner, subject to eligibility verification.  

Disqualification. In addition to the specific disqualification grounds stated elsewhere in these Official Rules, Sponsor reserves the right to disqualify any entrant whose conduct Sponsor deems, in its sole discretion, to be unsportsmanlike, disruptive, harassing, or otherwise contrary to the spirit or integrity of the Contest or in violation of applicable law. 

Prize. One (1) winner and one (1) guest will receive the following (collectively, the “Prize”):  

Approximate Retail Value (“ARV”): $2,500 USD (actual value may vary depending on travel origin and timing). The Prize is non-transferable, non-exchangeable, and not redeemable for cash. Sponsor reserves the right to substitute a prize of equal or greater value if necessary. Winner is responsible for all expenses not expressly stated above, including ground transportation, meals, incidentals, taxes, and required travel documentation. 

Flavor Production. Although the Prize includes the opportunity for Sponsor to consider producing the winner’s suggested flavor, any decision to produce, name, package, market, sell, or distribute a product based on the winning submission is subject to Sponsor’s sole discretion and is contingent on feasibility, ingredient availability, food safety, regulatory requirements, manufacturing capacity, and Sponsor’s business judgment. Sponsor retains full and final control over all aspects of any such product, including formulation, naming, packaging, branding, and timing. No entrant or winner will have any claim against Sponsor if Sponsor elects not to produce a product or modifies the concept in any respect. 

Travel Terms. All travel arrangements are subject to availability and must be completed within twelve (12) months of winner notification unless otherwise agreed in writing by Sponsor. Sponsor will select the airline, hotel, and travel dates in its reasonable discretion, and winner must be available to travel on the dates specified. Winner’s guest must be 18 years of age or older, must execute and return a liability and publicity release satisfactory to Sponsor prior to travel, and must comply with all terms applicable to the winner to the extent relevant. If the winner or guest is unable or unwilling to travel on the dates offered, or if travel becomes impracticable or unsafe due to circumstances beyond Sponsor’s reasonable control (including illness, government restrictions, weather events, or carrier cancellations), Sponsor may, in its sole discretion, offer reasonable alternative arrangements, substitute a prize of comparable value, or declare the Prize forfeited without further obligation. 

Winner Notification.  The potential winner will be contacted via direct message (“DM”) on the platform used to enter within seven (7) days of the conclusion of the final bracket vote. Winner must respond within forty-eight (48) hours of notification. If the potential winner does not respond within forty-eight (48) hours, is found to be ineligible, or cannot be contacted, Sponsor may, in its sole discretion, select the entrant who submitted the runner-up flavor suggestion in the final bracket round as an alternate potential winner, subject to the same notification and eligibility requirements. Entrants are solely responsible for monitoring their social media accounts and message settings; Sponsor is not responsible for any DM that is blocked, filtered, delayed, or otherwise undeliverable, and proof of sending is not proof of receipt. The potential winner may be required to complete and return an affidavit of eligibility, a liability release (discussed below), and a publicity release (discussed below) within a timeframe specified by Sponsor. Failure to return any required documents within the allotted time may result in forfeiture of the Prize and selection of an alternate winner.  

Intellectual Property. By entering, each entrant grants Sponsor an irrevocable, perpetual, worldwide, royalty-free license to use, reproduce, distribute, display, adapt, and create derivative works from submitted flavor names, comments, usernames, and related content for any purpose, including promotional and marketing purposes. By accepting the Prize, the winner irrevocably assigns to Sponsor all right, title, and interest—including all copyright, trademark, and other intellectual property rights—in and to the winning flavor name submission. The winner agrees to execute any documents reasonably requested by Sponsor to confirm or effectuate this assignment. Each entrant represents and warrants that his or her submission is original, is the entrant’s own work, and does not infringe or violate any third party’s intellectual property rights, rights of publicity or privacy, or any applicable law. 

Publicity Rights. Winner may be required to sign a publicity release permitting Sponsor to use the winner’s name, likeness, biographical information, voice, and visit content in any media, worldwide, in perpetuity, without additional compensation, except where prohibited by law. Contest winner agrees to give Sponsor the right to film the winner’s experience and share footage on social media platforms and in other media. 

Release and Limitation of Liability. By participating, each entrant agrees to release and hold harmless Sponsor and its parent companies, subsidiaries, affiliates, officers, directors, employees, agents, promotional partners, advertising agencies, Instagram, and TikTok (collectively, the “Released Parties”) from any and all claims, losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from or related to participation in the Contest, acceptance, use, or misuse of the Prize (including all travel-related risks and any activities at BUILT HQ), any breach of these Official Rules, or any use of an entrant’s submission or personal information as contemplated herein. In no event will any Released Party be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages of any kind, whether or not the Released Party was advised of the possibility of such damages. The Released Parties’ total aggregate liability arising from or related to this Contest will not exceed the ARV of the Prize. The Released Parties are not responsible for any incorrect or inaccurate information, whether caused by entrants, printing errors, or by any equipment or programming associated with or utilized in the Contest, or for any technical or human error in the processing of entries or votes. 

Indemnification. Each entrant agrees to indemnify, defend, and hold harmless the Released Parties from and against any and all third-party claims, actions, demands, liabilities, damages, costs, and expenses (including reasonable attorneys’ fees) arising from or related to (a) the entrant’s breach of any representation, warranty, or obligation in these Official Rules, (b) the entrant’s participation in the Contest, or (c) any claim that the entrant’s submission infringes or violates any third party’s rights.