{"title":"Special Offers","description":"\u003cp\u003eBUILT Puff Special Offers! Use code \"LIMITED\" to get 20% off these amazing flavors!\u003c\/p\u003e","products":[{"product_id":"mocha-chunk-puff","title":"Mocha Chunk Puff","description":"\u003cdiv style=\"background-color: transparent; color: #000000; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"auto\"\u003eThe Mocha Chunk Puff is a 12-count BUILT Puff for shoppers who want chocolate-and-coffee flavor with cookie chunks on top. Each 44g Puff has 15g of protein, 160 calories, and 9g of sugar. Protein comes from a Premium Collagen Protein Blend of partially hydrolyzed whey protein isolate and collagen.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe format is a soft, airy, marshmallow-like center topped with mocha cookie chunks, then covered in a dark chocolatey shell. Flavor is mocha with natural flavors — cocoa first, coffee in the middle, crunch from the chunks. 12 individually wrapped Puffs per box (180g protein per box).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41700738105402,"sku":"CHB0362","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41700738138170,"sku":"CHA0362","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/MochaChunk_Puff_DTC_LP_02_hover_250319_cee354d6-1a99-4d1a-b9fa-d18b089f0b9a.jpg?v=1758683727"},{"product_id":"pumpkin-cookie-chunk","title":"Pumpkin Cookie Chunk Puff","description":"\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cb\u003e1 Box of 12 Pumpkin cookie Chunk Puffs\u003c\/b\u003e\u003c\/span\u003e\u003cspan style=\"color: #990404;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGet ready to fall hard for our newest, \u003cstrong\u003elimited-edition\u003c\/strong\u003e, Pumpkin Cookie Chunk Puff! This irresistible twist captures the warm, spiced magic of a fresh-baked pumpkin cookie, complete with real cookie chunks and cozy autumn notes that feel like pure seasonal comfort.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eImagine a soft, airy center infused with pumpkin spice and sweet cookie goodness, studded with actual cookie pieces and wrapped in a smooth coating that delivers the perfect balance of spice and sweetness. Every bite takes you straight to crisp fall mornings, pumpkin patches, and that first-of-the-season treat you’ve been craving.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e15g of protein (including collagen) to fuel your day\u003c\/li\u003e\n\u003cli\u003eJust 160 calories for guilt-free indulgence\u003c\/li\u003e\n\u003cli\u003eLight, fluffy texture that feels like a treat, not a protein bar\u003c\/li\u003e\n\u003cli\u003ePerfect for on-the-go snacking, post-workout rewards, or satisfying those autumn sweet-tooth moments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003eWhether you’re heading into sweater weather, powering through meetings, or just treating yourself after a long day, this limited release is your new favorite way to own delicious. But hurry — once these are gone, they’re gone!\u003c\/p\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41688939954234,"sku":"PFB0307","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41688939987002,"sku":"PFA0307","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Puff_PumpkinCookieChunk_Stack_DTC_Hover_12CT_Carton-H-Back_260512.jpg?v=1787179825"},{"product_id":"orange-cream-pop-puff","title":"Orange Cream Pop Puff","description":"\u003cdiv style=\"background-color: transparent; color: #000000; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003e1 Box of 12 Orange Cream Pop Puff \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour ticket to instant sunshine in every bite!\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eJust like the nostalgic orange cream popsicle from childhood summers, this light, airy Puff delivers the perfect balance of \u003cstrong\u003ezesty orange\u003c\/strong\u003e and \u003cstrong\u003evelvety vanilla cream\u003c\/strong\u003e. Every bite feels like a sunshiny escape, that effortless, feel-good vacation vibe that melts away the day, no matter how chilly it is outside.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eFun, ridiculously refreshing, and totally crave-worthy… but with a smart upgrade: only 140 calories and 17g protein to keep you fueled and smiling.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThis limited-edition treat won't last long. Grab yours before it's gone and let the good vibes roll!\u003cspan style=\"color: #a30c0c;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41688654708794,"sku":"PFB0226","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41688654741562,"sku":"PFA0226","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Puff_OrangeCreamPop_Stack_DTC_Hover_12CT_Carton-H-Back_251017.jpg?v=1768882340"},{"product_id":"peanut-butter-smores-chunk-puff","title":"Peanut Butter S'mores Chunk Puff","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eLIMITED RELEASE: \u003c\/strong\u003eGet 15 grams of protein in a 170-calorie Peanut Butter S’mores Chunk Puff, a soft, marshmallow-like protein snack for shoppers tracking protein, calories, and sugar per serving. Each puff has 10 grams of sugar and comes in a 12-count box for portionable protein snacking. The texture is built around a soft, airy center, topped with graham cookie chunks and covered in a peanut buttery coating. The flavor profile combines peanut butter, s’mores-style graham pieces, and chocolate-flavored confectionery coating.\u003c\/span\u003e\u003c\/p\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41689034162234,"sku":"CHB0342","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41689034195002,"sku":"CHA0342","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Puff_PeanutButterSmoresChunk_Stack_DTC_Hover_12CT_Carton-H-Back_260508.jpg?v=1783374672"},{"product_id":"pina-colada-puff","title":"Pina Colada Puff","description":"\u003cp\u003e\u003cstrong\u003ePina Colada Puff - 12ct\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet ready to elevate your tropical cravings with our newest limited-edition Pina Colada Puff! This irresistible twist combines the iconic refreshment of classic pina coladas with juicy pineapple and creamy coconut for a flavor explosion that's impossible to resist.\u003cbr\u003e\u003cbr\u003eImagine a soft, airy center infused with pineapple and coconut goodness and enveloped in a smooth, creamy coconut coating that delivers the perfect sweet-tropical harmony. Every bite takes you straight to sunny beaches, refreshing cocktails, and that perfect island escape.\u003cbr\u003e\u003cbr\u003eWhy you'll love it:\u003cbr\u003e - 16g of protein (including collagen) to fuel your day\u003cbr\u003e - Just 150 calories for guilt-free indulgence\u003cbr\u003e - Light, fluffy texture that feels like a treat, not a protein bar\u003cbr\u003e - Perfect for on-the-go snacking, post-workout rewards, or satisfying that late-night sweet tooth\u003c\/p\u003e\n\u003cp\u003eWhether you're hitting the trails, powering through meetings, or just treating yourself after a long day, this limited release is your new favorite way to own delicious. But hurry, once these are gone, they're gone!\u003c\/p\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41689003065402,"sku":"PFB0391","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41689003098170,"sku":"PFA0391","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Puff_PinaColada_Stack_DTC_Hover_12CT_Carton-H-Back_260520.jpg?v=1783527160"},{"product_id":"cinnamon-cereal-milk-puff","title":"Cinnamon Cereal Milk Puff","description":"\u003cp\u003e\u003cstrong\u003eCinnamon Cereal Milk Puff - 12ct\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet ready to elevate your nostalgic cravings with our newest limited-edition Cinnamon Cereal Milk Puff! This irresistible twist combines the comforting, creamy essence of classic cinnamon cereal milk with cinnamon cereal and sweet milk notes for a flavor explosion that’s impossible to resist.\u003cbr\u003e\u003cbr\u003eImagine a soft, airy center infused with cinnamon cereal milk goodness and enveloped in a smooth, creamy coating that delivers the perfect harmony. Every bite takes you straight to cozy mornings, childhood cereal bowls, and that perfect comfort-food escape.\u003cbr\u003e\u003cbr\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cp\u003e- 17g of protein (including collagen) to fuel your day\u003cbr\u003e- Just 150 calories for guilt-free indulgence\u003cbr\u003e- Light, fluffy texture that feels like a treat, not a protein bar\u003cbr\u003e- Perfect for on-the-go snacking, post-workout rewards, or satisfying that late-night sweet tooth\u003cbr\u003e\u003cbr\u003eWhether you’re heading back to school, powering through meetings, or just treating yourself after a long day, this limited release is your new favorite way to own delicious. But hurry, once these are gone, they’re gone!\u003c\/p\u003e","brand":"BUILT","offers":[{"title":"12ct Box","offer_id":41688978423866,"sku":"PFB0386","price":29.99,"currency_code":"USD","in_stock":true},{"title":"4ct Box","offer_id":41688978456634,"sku":"PFA0386","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Puff_CinnamonCerealMilk_Stack_DTC_Hover_12CT_Carton-H-Back_260805.jpg?v=1785974752"},{"product_id":"kwpicks","title":"Kenneth Walker's Top Picks","description":"\u003cp dir=\"auto\"\u003eThe Kenneth Walker Top Picks Mix is what happens when a running back and BUILT pick the Puffs worth repeating. This official partnership box packs 12 Puffs of his MVP flavors: 4 Brownie Batter, 4 Cookies ’N Cream, and 4 Peanut Butter Cup. Soft. Airy. Marshmallow-like. 17g of protein in every single one.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBrownie Batter is the fudgy chocolate play. Cookies ’N Cream brings the cookie-piece crunch. Peanut Butter Cup is chocolate and peanut butter in the same grab-and-go wrapper. Macros stay easy to log, 140–150 calories and 6–7g sugar, depending on flavor, with protein from BUILT’s Premium Collagen Protein Blend of collagen and partially hydrolyzed whey protein isolate. That’s 204g of protein across the whole box.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eLooking for a Kenneth Walker BUILT box, an athlete variety pack, or a high-protein snack mix that actually tastes like dessert? This is his curated top-picks lineup, not a random assortment. Stack it for training days, travel days, after practice, or anytime you want his three favorites in one pass.\u003c\/p\u003e","brand":"BUILT","offers":[{"title":"LARGE Shirt + BUILT Puff","offer_id":41734860505146,"sku":"KIT0041","price":39.99,"currency_code":"USD","in_stock":true},{"title":"X-LARGE Shirt + BUILT Puff","offer_id":41734860537914,"sku":"KIT0042","price":39.99,"currency_code":"USD","in_stock":true},{"title":"BUILT Puff Only","offer_id":41734860570682,"sku":"KIT0040","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0119\/4829\/4202\/files\/Campaign_KWIII_Stack_DTC_Grid_Wrapper_PuffPull_260828.jpg?v=1788466150"},{"product_id":"strawberry-cheesecake","title":"Strawberry Cheesecake Puff","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e1 Box of 12 Strawberry Cheesecake Puff\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe Strawberry Cheesecake Puff is a 12-count BUILT Puff for shoppers who want strawberry cheesecake flavor in a soft, airy snack. Each Puff is one 40g bar with 17g of protein, 150 calories, and 7g of sugar. Protein comes from a Premium Protein Blend of collagen and partially hydrolyzed whey protein isolate.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eThe format is a classic BUILT Puff: a marshmallow-like center with a creamy coating and cookie bits that read like cheesecake crust. Flavor is strawberry cheesecake with natural flavors, not a chocolate-coated bar. 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